Branding Icons

We are thrilled to announce on our blog today Pursona’s new branding! The store has always strived to offer a selection slightly different from what you would browse in a department store but has perhaps struggled with how to define what that shopping strategy was! After putting some heads together, we realized and came up with, drum roll please…EXOTIC! That’s right! An art form or outward expression that is so visually striking it cannot help but be noticed!
With accessories, there is a charm of the unfamiliar both aesthetically and sometimes even defining someone’s cultures or values as a profound visual representation. But how do we convey that to our customers you ask? Ahh…but that my dear is our favorite part! Meet the beetle (Social Bug), tiger (representing all our Fierce Females), Trend Arrow and feathers (Angie’s faves)! 


It’s clear what Pursona stands for now and what you can expect so the next time you are browsing our website and see one of these icons, that means the product has been stamped with one of our highly acclaimed exotic icons!


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